You are not here to be the best-kept secret in your industry. You are here to be seen and heard in the right places by the people who matter and to make a positive contribution to the world.
Natalie Trice Publicity is a boutique PR agency dedicated to securing press coverage that builds long term visibility and credibility for experts, founders and leaders in the health and wellness space.
This is senior-led PR with a personal approach, delivering results across broadcast, print and digital media so that authority and reputation grow over time and legacies last forever.
Why This Work Matters Now
If you want to change the world, you need to start by showing up.
We know that right now, that it’s complicated to be heard, and getting seen can feel hard. AI-generated content, noisy feeds and viral trends make it tougher than ever for serious work to be seen, shared and trusted.
Journalists are overwhelmed with generic pitches and understaffed newsrooms. Bots are creating AI experts with no expertise. Audiences are more sceptical than ever and can tell when something feels automated rather than human.
At the same time, one misjudged quote or clipped soundbite can travel faster than any clarification, especially in health, finance, education and social impact.
If your work creates an impact and your message is strong, you cannot afford throwaway publicity.
Natalie Trice Publicity supports people and brands in the health and wellness space to build a solid reputation built on integrity and truth.
How we work in that landscape:
- Our words are human-written and human-led.
- We do not chase viral moments.
- We prioritise accuracy, context and care so your expertise lands in the right places, in the right way for the right audiences.
- Life you, we want to make the world a better place.
This is PR built for legacy, not likes.
Our Approach
At Natalie Trice Publicity, our work is shaped by three decades of experience across the global media landscape.
As the agency founder and lead, Natalie Trice has worked with iconic brands including CNN, Discovery Channel and Cartoon Network, Sense and Earthwatch, as well as leading multi-country campaigns featuring talent such as Brad Pitt and Robbie Williams.
She has delivered strategic PR for organisations such as the Royal College of Art, the International Menopause Society and Harley Street Fertility Clinic, as well as using publicity to position herself as a leading authority and voice in hip dysplasia after navigating the condition as a family.
That unique mix of entertainment, corporate, health, education and charity work, together with self-promotion, means we understand both the fast-paced, headline-driven world of media and the slower, more careful work of changing understanding and behaviour.
We know who to approach across national, specialist and international press.
We know how to frame ideas and concepts in the health and wellness space so they are accurate, compelling and usable.
We know when to plug into the news agenda and when a quieter, long game approach is wiser.
We know the right press to make your words land the right way.
Our clients are united by the health and wellness sector, as well as a mission to use their expertise to influence thinking, improve lives and contribute something meaningful to the world.
With offices in the United Kingdom and the United States, we support international clients through a senior-led, boutique PR model built on long-standing relationships with journalists and producers.
Our Work
Visibility for us is never generic. In our eyes, it should reflect who you are, the context you work in, and the long term impact your work is meant to have.
From front-line healthcare professionals to nutrition specialists, parenting coaches and weight loss experts, we don’t treat PR as a standalone activity or box-ticking bolt-on. It sits at the heart of how you communicate, lead and are understood.
Our work is built around two core pillars, both focused on leading conversations and establishing credibility.
Personal PR
Strategic personal profile building, expert positioning and earned media for individuals whose voice, work and opinions carry responsibility. Contributing to national health conversations, becoming trusted expert voices in broadcast and print media, and offering specialist commentary to shape understanding rather than pointless promotion.
Brand PR
Earned media strategies and press coverage for founder-led wellness businesses and health organisations whose public voice influences how they are understood, trusted and chosen. This is about being a part of wider health conversations, reinforcing authority in the market, and ensuring coverage supports reputation rather than chasing attention.
Project PR
We also offer Project PR, providing focused, time-sensitive support for launches, announcements, research, books and other high-stakes moments where judgement, timing and context matter.
The People We Represent
Natalie Trice Publicity is passionate about representing people, brands and organisations in the health and wellness world and whose expertise has a direct impact on how others live, think and make decisions.
Our clients have included clinicians, charities, psychologists, therapists, authors, PTs, parenting experts, supplement companies, educators and founder-led health brands. We also support organisations working across prevention, behaviour change, mental health and long-term health.
We are particularly well-suited to those whose profile is growing and who want visibility handled with judgement, care and long-term perspective, not quick wins and salacious headlines.
“Natalie doesn’t just ‘do PR’. She understands how to represent ideas with care and clarity. She listens deeply, sharpens your message and positions your work in places that genuinely matter. Working with her feels like having a strategic partner who takes your thinking seriously.”
Richard Ramos,
Author and Founder, Parents on a Mission
This work is for people whose knowledge underpins trust, whether that is delivering care, shaping public understanding, influencing healthier choices, or contributing thoughtfully to complex public conversations.
Our clients typically:
- Bring depth and evidence to their work
- Care about how their message is received in public spaces
- Understand that visibility in health and wellness carries responsibility
- Value advice on when to speak as much as how
- Are building credibility rather than chasing attention
- Are looking for a long-term publicity partner
If you are looking for fast fame, viral moments or volume-driven publicity, this is not the right fit.
If your work sits within health and wellness and your words need to be handled properly to make the change you want to see, we would love to hear from you.
Why Get Into The Press?
Done well, earned media builds assets that last. It establishes credibility that compounds over time, shaping how you are seen long after the coverage appears.
Strategic press positions you as a trusted authority through independent endorsement, influencing how clients, peers, funders and stakeholders understand your work. It supports growth, recruitment, influence and opportunity in ways advertising and social media simply cannot.
The right coverage opens doors to speaking opportunities, awards, book deals and partnerships, creating momentum and further press opportunities along the way.
However, working with Natalie Trice Publicity is not about being everywhere, but rather being seen and heard in the right places, for the right reasons, on a consistent basis.
What that looks like in reality.
Richard R. Ramos appeared on KCAL prime-time TV in California on Step-Parenting Day, using national broadcast media to put his book and lived expertise into homes across California.
Gulshen Bano, founder of Strike Back Self Defence, is making headlines across regional and national press following her Dragons’ Den appearance, bringing women’s safety into the public conversation.
Mood Bears were on the This Morning sofa with Ben Shephard, speaking to millions about emotional wellbeing and mental health as families prepared for the back-to-school transition.
Different stories. Different platforms. Same goals.
Right message, right moment, right audience.
Press Success
Forbes
In this piece with Jodie Cook, I contributed to the discussion on the five most effective marketing channels for coaches and consultants, highlighting the importance of social media and strategic partnerships to elevate brand visibility. For me, it’s all about Facebook.
Fabulous
As a go-to expert PR commentator for Fabulous UK and US, I found this piece on the phenomenon of “momagers” fascinating. Andrea Swift and Kris Jenner have both played pivotal roles in shaping their daughters’ successful careers, but this article delves into how their approaches are strikingly different.
Fortune
This conversation about the surge in female entrepreneurship in post-COVID Britain was based on research from Small Business Britain. I discussed how Amy Porterfield’s book, Two Weeks Notice, helped me find that elusive work-life balance that many strive for, which is something my clients often comment on.
Grazia
It doesn’t take much for a mistake to go viral, and Catherine Tyldesley’s “cake gate” controversy was one of those instances! Freebies can be a tricky area to navigate, and issues can escalate quickly on social media; however, clearer expectations on both sides could have prevented this from starting.
Entrepreneur
As a recognised PR expert, I shared insights in Entrepreneur on how SMEs and founders can harness strategic publicity to build visibility, credibility, and long-term success. This feature highlights the power of media to create opportunities and position businesses for growth in a competitive landscape.
Inc.com
January isn’t the only time we can evaluate our business and personal goals. In this piece, I share my thoughts on how to kick-start a mid-year reset, encouraging readers to reflect on how far they’ve come and make plans to move forward with a positive mindset.
Frequently Asked Questions
Is this the right type of PR for me?
What’s the difference between Personal PR and Brand PR?
Personal PR focuses on the individual. It builds authority around a person’s expertise, voice and perspective, positioning them as a trusted source in their field.
Brand PR focuses on an organisation or founder-led business. It strengthens reputation, supports growth and ensures the organisation’s story is told clearly and consistently.
Both are earned media, the difference is who and what are being represented.
Do you guarantee press coverage?
No, because ethical PR cannot guarantee coverage and we can’t control the news agenda.
What we do guarantee is experienced, strategic representation. We apply decades of media knowledge, strong journalist relationships in the health and wellness space and careful positioning to maximise opportunity and reduce risk. Coverage is earned, not bought, and that is why it carries weight.
How long does PR take to work?
PR is cumulative. Some results can happen quickly, particularly with reactive opportunities, but meaningful visibility builds over time.
We typically recommend a minimum commitment of six months for ongoing work to allow authority, familiarity and trust to develop across the media. We want to get to the point where the press are coming to you for comment, and that takes time but it’s what we do best.
Do you work internationally?
Yes. Natalie Trice Publicity operates from the UK and the US and supports clients internationally.
We work with national, specialist and international media across print, broadcast and digital platforms with strong links to those in the health and wellness space and relevant vertical press titles.
Will I need media training?
Not necessarily, but many clients find it valuable.
We support clients at every stage of visibility, including preparation for interviews, broadcasts, podcasts and high-stakes moments. The aim is confidence, clarity and accuracy, not performance.
What industries do you specialise in?
We work within the health and wellness world, supporting people and organisations whose work impacts how others feel, function and live.
Our clients have ranged from doctors, spa owners and mental health professionals to yoga retreat founders, wellness educators, parenting experts, and supplement brands. Fertility clinics, spa and wellness product companies, preventative health organisations and services rooted in care, recovery and long-term wellbeing are also part of our experience portfolio.
Our clients are united by a mission to create meaningful change through health and wellness, a perspective shaped by our founder Natalie Trice’s long-standing work raising awareness and driving conversation around hip dysplasia.
How do you measure PR success?
Success is not measured by volume alone.
We focus on the quality and relevance of coverage, the consistency of messaging, and how visibility supports reputation, opportunity and long term goals. Effective PR compounds over time rather than creating short-lived spikes.
Crucially, success is also about alignment. Coverage should reinforce who you are, what you stand for and the work you do, with PR integrated into the heart of your wider communications rather than operating in isolation
Once coverage is live, are we done?
No, the coverage is a moment, not the finish line. When a piece goes live, that is where the real work often begins. Strong PR is about what happens next, how coverage is followed up, referenced, built on and used to create momentum.
Live coverage can lead to further media interest, speaking opportunities, podcast invitations, partnerships and inbound enquiries when it is handled strategically. It also feeds into your wider communications, strengthening marketing, content, internal comms, stakeholder confidence and leadership visibility.
To ensure there is momentum and long-term positioning, we will always advise you on the best way to share media wins, the legal way, so that PR is the investment that keeps giving!
How do we get started?
Why PR belongs at the heart of your communications
After decades working in this field, we see PR as the golden thread that runs through your communications, bringing clarity, coherence and meaning to everything else.
PR shapes the narrative before it is amplified elsewhere. It defines what you stand for, what you are known for, and how your expertise is understood. That clarity flows into everything from social media and content strategy to marketing campaigns, partnerships, stakeholder communications and sales conversations.
When PR is integrated properly, it strengthens the entire communications mix. Press coverage adds weight to marketing messages, context to social content and credibility to leadership visibility. It ensures your voice is not just heard, but trusted.
PR also creates alignment. The same messages that resonate with journalists guide how teams talk about the work internally, how partners describe you externally, and how audiences understand your purpose and impact.
When PR sits at the centre, everything else works more coherently, consistently and effectively.
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