If you know me, you will know that over the past 11 years I’ve campaigned for awareness around hip dysplasia, a condition one of my sons has and one that led me to setting up DDH UK and writing my first book, Cast Life.
We’ve helped thousands of people around the world and had reams of media coverage, but my big PR goal was BBC Breakfast.
We did it!
Over the past few weeks we created a film with the BBC with a number of experts and case studies who helped me and the news team pull this together.
COVID meant interviews were via Zoom, and my elder son did the video work of us on the beach.
The results were amazing.
Yesterday we were on not only BBC Breakfast, but across the BBC most of the day.
We were watched by people in the UK, America, Australia, Canada and even Oman.
We had emails.
People asking to join the DDH UK community.
I won’t lie, it felt great.
It was as if 11 years of campaigning, book writing, press release distributions, content creating as well as blood sweat and tears, was playing out as the final scene.
I did, however, reflect on how we got to this point and will be clear that I haven’t been in this happy place all of those years.
That feeling of euphoria yesterday wasn’t the feeling of despair when I was told, in a dark room, by a sonographer that my son had a bad case of DDH and that they would be seeing a lot of us if they were to fix it.
It wasn’t the heartbreak at having to take my baby down to theatre time and time and time again.
Fear as I watched him scream in pain when his pelvis was broken and the epidural wore off.
It didn’t ease the PTSD diagnosis when he was three.
But, as I watched us on the TV screen I smiled knowing that, while I wish he had never had this condition, that he has been a guide for others to find the light.
Because of our work, thousands of other people across the globe have had some solace.
My book, Cast Life, has been in hospital bags and wards all over the world.
Our work has helped others who didn’t know where to turn – like me when I sat on the kitchen floor when my son was 4 months old and if I knew then, what I know now, I am not sure I would have had the strength to get up and carry on.
But, somehow I did.
While this situation broke me as a mum and a person and it has taken me a long time to put myself back together.
It made us stronger as a family.
I have a bond with my sons that is unbreakable and as a family we are a team that won’t be stopped.
I had to close my business to care for my son who was in casts and wheelchairs for months and months and I didn’t think I’d get back to working again BUT that TV clip shows that if you are determined, you can do anything – and my now 11 year old running into school today is further proof of that.
As I build my coaching practise, working with media and PR professionals to help them thrive and not just survive in their careers and lives, I know that the DDH awareness work will carry on.
I won’t be there taking it forward in the way I have been, and I know that my son may need more surgery, but I hope that the path we have taken will allow others to carry on talking about this life changing condition.
As Lucas said to me yesterday, you need to make new goals now mum, and I do.
Watch this space for more news about how I could help you to take the leap of faith and create the life you want.