Is the PR Pro Collective for you?

Could the PR Pro Collective be for you? 


I am so pleased you have stopped by to find out more about the PR Pro Collective. 

I’m Natalie Trice, an award winning PR coach and I’ve worked in the media industry just shy of 23 years. 

I’m not sure how that happened, but what I do know is, I love my work and when I look back on my career, I smile. I’ve worked all over the world with some amazing brands, I have a loyal following of clients and companies on my CV and today I teach businesses how to do their own PR, and coach professionals working in the industry.

However, it hasn’t all been parties and fun and I’m sure if you are reading my words, you know that being in this job can be a tough gig. 

PR can be an adrenaline rollercoaster ride that is full of ups and downs, highs and lows and forget no two days looking the same, there is rarely one hour that matches another. 

Client expectations and agency briefs coupled with journalist deadlines and the competition for coverage means that many PR people feel exhausted and overwhelmed. 

Far from a 9 to 5 office job, PR can be an all consuming vocation that you pour your heart and soul into, and when your pitches disappear into the abyss and you keep seeing competitors claim the space you had been eyeing up, it can be pretty miserable. 

That’s before we add a global pandemic into the mix, which has shown in a recent Opinium survey for Global Women in PR that nearly 45% of respondents believe women will have less job security than men who work in PR as a result of COVID. 

While this could be enough to drive you to drinking that bottle of Babycham you won five years ago at a Christmas party, you don’t need to because you’ve found me. 

This September I’m launching the PR Pro Collective which is a group coaching and mentoring program, like no other. 

As part of a small number of participants you will have the time and space to really look at what is happening for you at the moment in your career, and life, and where changes can be made so you can get back on track. 

Maybe your confidence has been corroded by corona. 

You are feeling like an imposter on the IG squares because you aren’t securing scores of coverage like your contemporaries. 

Maybe you’ve been furloughed and want to use this time to plan to go it alone? 

You’re back from maternity leave and just know that corporate life isn’t for you anymore. 

Whatever it is, there’s a seat for you at the table and I would love you to take it. 

Over a three month period we will have live coaching sessions, hot seat coaching sessions, an online community for you to hang out in and connect with each other, as well as with me. 

There will be templates to help you create a business you love, email support, expert insights and so much more. 

You will stop feeling like an outsider, you will walk your walk and by Christmas you will be loving your work once again and feeling fantastic about who you are and what you do. 

You might not realise it, but you have the power to thrive and be happy and using my two decades of industry experience, together with my ICF coach training, mentoring skills and a Mental Health First Aid Trainer qualification, I will guide you on a personal development journey like no other. 

Yes, I know what is like to thrive in the world of PR, but I also know what it is like to feel like an outsider who isn’t getting it right and it made me feel pretty blue. 

Whether you want to support big businesses or help small ones flourish, are looking to build communities or make new connections, to do any of this, you need to fill your days with purpose and meaning and I hope this program will inspire you to do just that, and find your way. 

So, here’s the deal. 

The Dates

We kick off on 07th September for 12 weeks and we will wrap up with a pre-Christmas extravaganza.

The Location

Whether you’re in London, Manchester, New York or Sydney, you can join me in Devon via Zoom for live coaching sessions which will be uploaded to our FB community if you need to catch up or rewatch.

The Gear

Internet and a device. 

Pens, paper and coffee or tea……as well as an appetite for change and a thirst for learning something new. Water will be key too, as we need to keep hydrated.

The Timetable 

Week 1: The Confidence Audit 

Week one is our deep dive confidence audit and goal setting session and the chance for you to look at how you want to fit into the PR world. 

Week 2 – Hot Seat Coaching 

This is where one person takes to the Zoom stage for 30 minutes and we get to grips with an issue that is bugging them and holding them back, with the rest of the team joining us live to pick up tips and offer their help and ideas. 

Week 3: Setting Boundaries and Knowing Your Worth

As well as looking at your values, we’re also going to explore your beliefs so you can start to put those all important boundaries in place and work your way, on your terms. These elements are key in creating a career that works for you and makes you feel good and believe me when I say, the time for second guessing yourself is OVER. 

Week 4 – Hot Seat Coaching 

Week 5 –  All systems go 

This week it is all about CVs, biographies, websites, systems and getting your office set up so you can run your business, your way. Pitching with confidence, spotting a story and getting deadlines nailed will be part of this session and with homework to follow up your learning, you will have your back office function up and running.

Week 6 – Hot Seat Coaching  

Week 7 – Be Your Own PR

Shouting about other people is easy, but when we have to promote ourselves, it can feel really hard. That feeling stops here! In this session we will look at exactly how you can make sure clients know you are there to work with and the press can trust you to get the job done. It might not be comfortable, but it will be so worth it and will also show that you practice what you preach.

Week 8 – Hot Seat Coaching 

Week 9 – Nothing’s going to hold me back! 

Let’s face it, with all the will in the world, there could be times when things get tough so we are going to spend this session getting to grips with the gremlins that try to stop you from being as awesome as I know you can. Imposter Syndrome, burnout, anxiety and fear are all common feelings in the world of PR, and let’s face it, we are under pressure from clients, bosses and the press, so we need to know how to deal with these issues and when to dial down the noise that can hold us back. 

Week 10  – Hot Seat Coaching 

Week 11 – Walk the Walk and Talk the Talk

This is all about stepping into 2021 with confidence and purpose. We will look at how to maintain your motivation as well as packing your toolkit with ideas and strategies to help you keep going strong, make changes and achieve your goals

Week 12 – Wrapping Up

With a festive twist, this wrap up session will need you to bring mulled wine, Secret Santa gifts and tissues for the tears as we celebrate your success! Don’t worry, this isn’t goodbye, the connections you will have made over the past three months will still be there, as will your FB group, and I offer all graduates of the programme, discounts on any follow up sessions. 

Who is it for?

This is for PR professionals who want to take their confidence and career to the next level. You might work at an agency, maybe you are in-house or have been furloughed and looking for your next steps? You could be a graduate looking for an insight into the PR world so you can go out equipped to tackle the job market and make the impression, or you could be a seasoned pro who simply wants to brush up on your skills and add a new lease of life into work?

Maternity leave could’ve left you feeling a little bit out of your depth and if you’ve been made redundant in the wake of coron, you might be looking for a guiding light and some help to get you back on track.

This really is for people who know they are good, but want to be their best and are dedicated to personal development and business success on their terms.

There are only ten spots available per group as I want to keep things small so you get the attention and value you deserve.

It’s for someone who would like to experience the same success as my client, Samantha:

I had my first coaching session with the amazing Natlaie Trice last week. Profound experience and walked away with a lightbulb moment. In addition to being loyal to work, family and friends, it’s time I was more loyal to myself. New Monday tomorrow and new mantra to use!

How much does it cost?

£497 – this the price tag as this is a beta programme, so snap up my limited beta offer while you can.

As I said, as well as the live sessions, there’s an online community to keep in touch during the 12 weeks. You will get resources, handouts and tips will be coming to you thick and fast. We will be in even numbers, so you will have the opportunity to buddy up with another member of the cohort and we will set weekly goals in our closed Facebook group, with a Friday check in. I will also be asking for experts to offer advice and there may well be a check media opportunity up for grabs here and there.

This really is YOUR time let go for the past, to dial down negativity and shine the way only YOU can do. 

Want to know more, email me at and let’s get you on track to success. 

See you soon! 


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