As well as working across the lifestyle spectrum, my passion for the written word has led me to specialise in promoting authors and their books.
Writing and publishing a book is a huge achievement, but getting it out there and driving sales can be tough.
Using a mix of traditional and digital PR I work closely with each writer to create a bespoke plan that will fit perfectly with the content of their book and helps achieve their individual objectives.
For some it is to drive sales of fiction to help find a book deal, promoting a cause is a popular goal and in other cases there is a desire to become an expert in their field. Whatever the aims, I use my PR skills and experience to deliver the results.
It’s not just about press releases, but about creating news angles that grab the attention on the media and influencers and creating a buzz around their content. Expert comment, interviews, blog tours and profile opportunities are all part of the communications mix and each element helps put authors, and their books, in the spotlight.
I have commissioned Natalie to work on two book projects for me. She excels at taking a vague brief and translating it into measurable results – which she then delivers with flair, consistency and creativity. Despite working to tight deadlines, she makes you feel like her most important client, and makes every effort to understand your business. I would have no hesitation about recommending her to any small business looking for support.
Joyce Campbell, Life Coach
Services available to authors and publishers include:
- Blog Post Writing
- Blog Tours
- Blogger Outreach
- Book Signings and Events
- Brand Building
- Complete Campaign Planning and Management
- Competitions and Giveaways
- Festival Appearances
- In-house and Agency PR Consultancy and Support
- Launch Events
- Media Database Creation
- News creation
- Press Releases
- Profiling Opportunities
- Social Media Management and Training
- Speaker Opportunities
- Strategic Planning
I offer competitive rates and tailored packages for authors and publishers, please get in touch to find out more.