I’m Natalie Trice and being brave is at the heart of everything I do, be that in my business, as a charity founder, a mother, or as a sea swimmer in the chilly Devon sea all year round. 

I know from first-hand experience, that when you lead with courage, put your doubts away, and build a life based on self-conviction and bravery, amazing things happen.

As a premature baby, I was brave from the get-go and no incubator was going to keep me down. I worked hard to get away from bullies at school, went to Leeds University without even visiting the city before I started, then jumped on a jumbo jet to Japan on my own at 22 where I taught English in Tokyo and travelled across South Asia for a year. During my career I went for the big jobs, took on the most challenging clients, won over the scariest journalists, and always went boldly forwards before I was ready to take the next step. I worked with some of the biggest global brands, such as Cartoon Network, CNN, Discovery Channel, Epson, Animal Planet, Earthwatch, Betty Crocker, TM Lewin, and believe me, being brave was the only way to get ahead and succeed in the competitive world of PR.

My son was diagnosed with a chronic condition at three months old and had to endure endless orthopaedic operations, so I set up a charity, put myself forward to medical boards, and went on ward rounds with world-class surgeons as I wrote my first book, Cast Life. I had to close my business for a while and I lost my identity, but bringing people together, challenging the system and ensuring there was support for others, and is proof once again that when you are brave, silence the doubters, and have the conviction to follow your path, you can do anything.
Believing anything is possible, I knew that a landlocked life in the home counties wasn’t for us, so in our early 40s we bravely moved our sons, dogs, and life to Devon and it’s the best thing we ever did, and I am now writing a book to help others do the same. 
The brave tales didn’t stop there, because when COVID-19 hit and I lost 80% of my PR work in 48 hours, rather than crumbling, I saw this as a signal for change. From parties on Red Square, James Cameron premieres in Amsterdam, and touring Europe with animators, I’d been there and done that. The reality was my heart simply wasn’t in the PR world anymore, so instead of chasing new clients, COVID allowed me to follow a brave new dream.

I took a big leap (have you read the books by Gay Hendricks?) and spent seven months retraining to become a coach. While others made banana bread and jogged along with Joe Wicks, I undertook hundreds of hours of studying, joined twice weekly, live online teaching sessions, read endless books and papers, researched new business ideas, and started to take on clients, which helped make me become the ICF accredited coach I am today. 

I received the 2020 Positivity Award from Women in Business last December, as well as the Most Inspiring Women in Coaching PR. Being named as one of the top 50 Global Female Entrepreneurs to Watch by ideamensch.com was a real surprise, and I was thrilled to be listed as one of the top women in media by About Time Magazine in 2019. Not shy of being in the limelight, I’m often seen in the national press and on TV, and I’m a regular contributor to Pick Me Up, Health & Wellbeing, WeAreTheCity, Natural Health, and Female First.

Living by the sea means that when I’m not working, I’m on the beach with the dogs, in the waves in a wetsuit, or warming up and drinking coffee in The Clipper – let’s meet there one day.

If what I am saying resonates with you, and you’d like to know more about how being brave could rock your world, get in touch and let’s chat?


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