Happy Monday to you.
I know it’s a bank holiday here in the UK, but with the sun shining and my office looking light and bright, I decided to get a few hours of writing into my day.
The thing is, when you run your own show, you can, to a degree, work as and when you want – but just as your clients need to be happy and cared for, as a business owner, so do you.
I know working this morning, means I can spend time with my boys during half term, without then working late into the night the rest of the week.
This why I love this interview with Anna, the founder of Quibble, who tells us about her day, her work, and with Dr. Pepper had a good point.
Tell me about you and your business
I set up Quibble five years ago having developed a career through magazine publishing, agency, and in-house positions. I have a passion for helping people and businesses and building my own digital marketing agency would enable me to do this. Quibble is a full-service digital agency, specialising in technical SEO and content marketing. When we work with a client we provide them with exclusivity, which essentially means we won’t work with their competitors and are dedicated to them and their business. At Quibble, we also take our social and corporate responsibility seriously. I am on the local charity committee for Action Medical Research, we support Anna’s Hope and donate to other local charities and organisations.
What is your morning routine before you get to your desk?
I usually wake up and check my Garmin to see what my sleep pattern was like and what my body battery is. Following this, it’s the usual wash and brush teeth and then I head down to feed our cats and tortoise, make coffee. I don’t tend to have breakfast during the week as I do intermittent fasting, so black coffee and plenty of water keeps me fueled until lunch.
What’s the first thing you do when you get to your desk?
I usually open up my emails and the news. I check what’s going on in the world, check social media and then review and respond to any emails that have come in.
Tongue in cheek question, what does a typical day look like for you?
Lots of client communication through emails, calls and video conferences. The rest is usually filled with project management, proofing content, and PR work.
How have you kept your business on track over the past year and dealt with the impact of COVID?
We were lucky in the fact that we were able to continue working throughout the whole of last year without needing to furlough anyone. Due to us offering exclusivity to clients, we work in such a variety of industries, so work wasn’t negatively impacted. We actually managed to grow the business last year and hired!
What do you see as the biggest challenges for PR at the moment?
Too many people swamping journalists with content that’s not necessarily newsworthy. There’s so much “noise” so the key is trying to cut through that and offer something different and unique.
What are the non-negotiables for you in your business?
We will not work with two competing businesses. It devalues our work and wouldn’t benefit the client.
We know working in PR can be stressful, how do you look after yourself, as well as your clients?
Complete open and honest communication. It’s the only way to work. It’s important for our team to express their thoughts on campaigns, even if they don’t agree with me or the client and the same goes with our clients. They come to us for our knowledge and skills, and of course, to get results. So, if that means challenging something in order to get the results they want, we will. In the end it’s always appreciated.
What plans do you have for 2021?
We plan on growing the business, hiring, and we’re in the process of developing some of our own tools that businesses can subscribe to in order to enhance their marketing efforts.
What advice would you have for someone looking to start a PR career?
Don’t wait to land your first job, get working on your own projects and start building relationships with writers and journalists. Any business looking to hire for a PR role will be impressed with your initiative and drive. What’s more, if you have a bank of contacts you become even more valuable.
What motto do you live and work by?
It’s cheesy, but I’ve taken on the old Dr. Pepper messaging – “What’s the worst that can happen”. If you don’t try something you don’t learn. In anything I do, I always ask myself this simple question. And… I always say to never have any regrets. Experiences make us who we are. We learn from our failures.
Thank you, Anna, and if you would like to be featured on The Brave Edit, let me know as I’d love to feature you.