I thought that my 7 am wake-up this morning was early, but Andrea Sexton, my interview guest today, gets up at 4.45 am! As soon as I read that, I knew this was going to be an interesting read and wasn’t wrong.
With the pressures of parenting, homeschooling, and clients during the pandemic, Andrea has looked after herself which is so important.
Over to Andrea, the founder of Admire PR, and I am looking forward to what she does next.
Tell me about you and your business.
I’m Andrea Sexton and have been in PR for over 15 years. As a previous career I was a professional horse rider and during that time did my own PR and sponsorship. I always needed to have a job to support my sport and in 2005 I became the brand manager of a sportswear brand I loved. This was my first start in professional PR.
What is your morning routine before you get to your desk?
I’m a single mum to 3 kids between the ages of 13 and 6. I don’t have them living here full time but I’ve gotten in the habit over all these years of being an early riser. I am very creative first thing in the morning, so I always do one client task straight upon waking at 4.45. I love the early mornings for the peace they provide me. Then at around 6.15, I exercise. I’m a keen runner – if the kids are not here I run or if they are I do a Pilates or Yoga session.
What’s the first thing you do when you get to your desk?
I focus on one client. I plan the night before which client I work on and have a creative planning time.
Tongue in cheek question, what does a typical day look like for you?
Oh, wow! It depends at the moment if it’s a full workday or if I have the kids and am homeschooling. I usually like to wake up early, around 4.30 am and I do one client job and then I do some sort of exercise. At 7.45 each day I work with my client EVO Networking and help run the networking meetings. I generally do client work tasks in the morning and then calls in the afternoon, but in recent weeks I’ve been homeschooling as well so the children’s wellbeing has taken priority. I dislike working in the evenings and prefer the mornings, so generally have a very early night,
How have you kept your business on track over the past year and dealt with the impact of COVID?
The key has been not to panic – I’ve sat back, supported my contacts, and am therefore in a place to help professionally, as required. I believe that stepping back and taking that breath has been really important over the past year.
What do you see as the biggest challenges for PR at the moment?
There is a huge impact on publications and journalism. I think as PRs we need to support all the publications as best as we can and our personal relationships with journalists are more important than ever. We all need to support each other.
What are the non-negotiable for you in your business?
Honesty and transparency. Whether that is with our own services or with our client’s stories.
We know working in PR can be stressful, how do you look after yourself, as well as your clients?
I get outside as much as I can. I also have amazing mentors that I can reach out to. I make sure my clients have an excellent support system – it’s vital.
What plans do you have for 2021?
I am extremely ambitious for the growth of my business, but my main aim is to take on 2 apprentices this year. Bringing young people into our line of work is vital to me and it is an important part of the PR profession.
What advice would you have for someone looking to start a PR career? Look for work experience with a variety of companies. Read all you can. Develop your skill as a writer and an observer. All else can be taught.
What motto do you live and work by
Have a great day and as Andrea says, keep on, keeping on.