At the heart of any business is a story and ‘PR School: Your Time to Shine’ by author and PR consultant Natalie Trice, will give people the skills to look at self-promotion in a whole new light and embrace the media like never before. 

Out at the end of November, this masterclass in publicity, aimed at small businesses, freelancers and entrepreneurs with a story to tell and a voice to be heard, is the distillation of Natalie’s 25-year career making brands famous and entrepreneurs known. 

The simple, but effective guide to PR comes with a side serving of the pro’s signature cheerleading approach that gives readers the confidence to put their learning into practice and start securing the column inches that are there for the taking.  

Lesson by lesson, Natalie shares her insider knowledge and each page illustrates her willingness to help others to grow and means success is within the reach of every reader. 

PR School: Your Time to Shine includes:

  • Clear explanations of what PR is and how it can help businesses to thrive, and individuals to be seen as experts in their field
  • Creative exercises puts learning into practice and results become tangible
  • Comments from experts, journalists and influencers, give a real insight into the world of PR and how to get it right
  • An industry worthy resource centre for all things PR and business 
  • Confidence boosting tips and ideas that will take readers out of their comfort zones and beyond their wildest self-promotion dreams 

Natalie says, “While I’ve worked with global brands for over two decades, I know how vulnerable you can feel when you have to tell your story, but staying in your own lane and going for it, can really shake things up – in a good way. ‘PR School: Your Time to Shine’ isn’t a dry, academic textbook, it’s a business development adventure that helps readers to tell their stories in a powerful, convincing way so they can cut through the noise, make an impact and potentially change their lives as their sales increase and their profile is raised.

She adds, “Chapter by chapter I lay out the fundamentals of PR so that people can see that if they put in the time and effort, results such as interviews in magazines, columns in trade press or reviews on blogs can be secured. A range of experts comment on mindset, bravery and banishing imposter syndrome so that self-doubt and procrastination are left behind and an exciting new phase can begin in 2020.”

New York based Amanda Bender of Live By the Shelf, has read the book and comments, “PR School demystifies the elusive and daunting boogie man public relations can be, making it a must-read for anyone navigating the PR landscape. Trice’s transparency is refreshing and will surely set PR School apart from other how-to guides.

Natalie’s first book, ‘Cast Life, A Parent’s Guide to DDH’ and her charity, DDH UK, were launched four years ago. On a career break to navigate the murky waters of hip dysplasia, a condition her son was diagnosed with in 2009, she used her PR career to put this condition on the map. Global coverage helped sell the book, led her son to swim with a Paralympian, and while she’s no surgeon, she sits on various boards at major medical institutions – all proof that storytelling and PR work. 

PR School: Your Time to Shine can be ordered from AmazonThe Book DepositorySilverWood Books,  Waterstones, and Wordery. There’s a thriving community on Facebook budding PR scholars can join too as well as a membership to take things to the next level. 

Today Natalie lives in Devon with her husband, sons and their dog, Dotty, and is already working on book three in her favourite coffee shop on the beach. 


Notes to Editors 

Publication Date 29 November 2019

ISBN 978-1-78132-922-1

Dimensions 216 x 140mm

Extent 192 pages

RRP £12.99


Rights Worldwide

Ebooks .epub and .mobi

Bookseller and library discounts available

Published by SilverWood Books

Available to order from Amazon worldwide, SilverWood Books, Bertrums, Waterstones and indie bookshops in the South West

ISBN 978-1-78132-922-1 (paperback)

ISBN 978-1-78132-923-8 (e-book)

For press copies, comment and images, contact Natalie via

PR School - Your Time to Shine by Natalie Trice

Natalie Trice is a PR Director based in Devon. From CEOs of international TV channels and Finance Directors of IT companies, to entrepreneurs at the forefront of their industry and ambitious start-ups, Natalie has worked with them all, and many more. 

Today, as well as retained clients, Natalie teaches people around the world the fundamentals of PR and gives them the skills and confidence to go out and talk to the press. With her ideas, contacts and cheerleading approach, her clients secure the column inches and airwaves that will help them to stand out from the crowd, and shine. 

Cast Life – A Parent’s Guide to DDH was Natalie’s first book and sits alongside her charity, DDH UK, which supports thousands of people around the world dealing with hip dysplasia, a condition one of her sons has been treated for over the past decade.