Press Release – The mecolife tote is the real bag for life

Waterproof, durable, easy to fold away and recyclable might sound like a check list for the common carrier but it actually describes a new, sustainable, stylish tote from mecolife that has simplicity in mind.

Engineered from silicone, think bakeware, the real ‘bag for life’ is the brainchild of two Berkshire based women, Catherine Merritt and Emma Costello, who wanted more from their arm candy than a designer logo and hefty price tag.

Available in a range of vibrant colours, at an affordable price, the tote can compete with current fashion trends as well as the toughest toddlers and muddiest mutts. Even when splashed with smoothies or plastered in pen, a gentle wipe will bring it back to life and because it’s waterproof, it can deal with the most temperamental of climates.

100% vegan and cruelty free, the sand based silicone totes are recyclable and because polyurethane, rather than PVC, has been used to make the handles, they really are an environmentally sound choice.

As well as ticking the style and practicality boxes, the mecolife tote is proof that when it comes fashion it is possible to be a conscientious consumer. With a 10-litre capacity there is ample room for everyday essentials and a laptop, making it perfect for the school run, work commute and it certainly wouldn’t look out of place at the spa or in a bar or restaurant on a night out.

Emma, one of the company founders, said, “Following in the footsteps of brands such as Givenchy and Stella McCartney, we have upped the ante on style, form and function when it comes to an everyday, versatile bag with an ethical edge. Silicone might not seem like an obvious material for a handbag but not only is it environmentally sound and vegan; because it’s waterproof and doesn’t fade, scratch or stretch, it was ideal for creating a bag that can be used for every occasion.”

“As design lovers, we wanted to offer a product with a superior feel and quality but one that also delivered on a durable, practical and ethically responsible level. We believe this is a real bag for life and gives people the chance to make a more conscientious purchase, which is at the heart of our brand.”

One happy customer said, “Thanks Meco. I have spent far more on a bag before this and got far less pleasure and wear from my purchase. Plus, everyone I meet keeps asking me about it! Converted.”

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Notes to Editors

The bags come in shades of berry, bloom, midnight, rust, sea and stone with each having contrasting handles for a classic but contemporary feel. The tote measures 36 centimetres high x 30 centimetres wide x 11 centimetres deep, excluding handles, and has a 10-litre capacity (it was filled with water to find out).

Catherine Merritt
Catherine is an active member of the Women’s Engineering Society and has a daytime career in project management and risk. She is passionate about quality and leaves no stone unturned in whatever she chooses to undertake.

Catherine lived in Hong Kong and London before moving to Berkshire to raise her three girls, aged 12, 10 and 8. She loves innovation, products with a purpose and enjoys travelling around the world seeking inspiration for mecolife’s next idea.

Emma Costello
Emma Costello is a mother to two daughters, runs an independent consultancy business and is a self-confessed handbag addict, listing Mulberry as one of her greatest weaknesses, alongside Aperol cocktails and music festivals.

With a career background working for global advertising agencies, delivering digital innovation and managing client relationships including Calvin Klein, Tommy Hilfiger and Gucci Group, Emma is passionate about every type of design, from apparel to interiors; a fact which is only too evident on visiting the quirky, eclectic barn conversion her family call home.

After a childhood in Cornwall and two decades living in – and loving – London, Emma, husband Matthew, daughters Grace (8) and Blythe (1 month) and cat Aesop are residents of St. Nicholas Hurst in Berkshire, where she has embraced village life and recently even made some chutney that was edible.

For images, interviews, information and samples, contact:

Natalie Trice
Natalie Trice Communications
07825 615303

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