PRESS RELEASE: ‘PR SCHOOL: YOUR TIME TO SHINE’ – THE PUBLICITY MASTERCLASS THAT COULD OPEN UP A WORLD OF MEDIA OPPORTUNITIES IN 2020

At the heart of any business is a story and ‘PR School: Your Time to Shine’ by author and PR consultant Natalie Trice, will give people the skills to look at self-promotion in a whole new light and embrace the media like never before.  Out at the end of November, this masterclass in publicity, aimed at small businesses, freelancers and entrepreneurs with a story to tell and a voice to be heard, is the distillation of Natalie’s 25-year career making brands famous and entrepreneurs known.  The simple, but effective guide to PR comes with a side serving of the pro’s signature cheerleading approach that gives readers the confidence to put their learning into practice and start securing the column inches that are there for …

PRESS RELEASE: Are online image libraries airbrushing women over 40 out of society?

Type in the word ‘women’ into photo libraries and there’s no shortage of stunning images of young, beautiful girls available, but as the Talented Ladies Club (TLC) are increasingly finding, if you want an image of a female over 21, the pickings are slimmer than the limbs on the nubile youngsters and worryingly out of touch with modern-day society. TLC, a popular online resource for working mothers, publishes at least one article a day that needs images, and while they acknowledge stock sources like Unsplash and Pexels share free, high-quality photos, they’ve noticed a shortage of strong images of older women to choose from. One recent example was an image search of ‘middle-age’ to accompany a piece on the menopause, …