20 Years a PR

20 years a PR, how did that happen?

One minute I was touching down in Heathrow after an English teaching stint in Tokyo, the next I realise I’ve been working in the world of PR for TWENTY YEARS?

That wasn’t ever really the plan.

To be honest, I don’t think I ever had a plan.

At university I studied history of art, not vocational but with a student grant and weekly digs that cost less that we pay for breakfast these days, what did I have to lose? At 17 I wasn’t thinking about wanted to do for the rest of my life I just wanted to live in an exciting city and study something I would enjoy and actually get out of bed for.

Five years later and I was in London with a decent degree, world travel under my belt and a temping job at a PR agency. I was too busy partying in Camden to think about rising through the ranks, but after a while it seemed that I was pretty good at PR and I kind of liked the thrill of seeing clients in the media and organising events.20476596_1753213781637804_5736730600293732977_n

My early days as the Account Executive for Kwik Save (remember them) lead me to the heady heights of IT PR, and what I didn’t know about printer consumables in 2001 simply wasn’t worth knowing about. I then went onto be a Press Officer at Sense before getting my breakthrough role working on Animal Planet and Discovery Channel. This was amazing, Pan European experience, a lot of travel and the opportunity to take journalists behind the scenes on some fantastic programmes and even introduce them to the late Steve Irwin at London Zoo.

I went onto more animal antics at Earthwatch, before landing what was my most prestigious role as the PR Manager for Cartoon Network, Boomerang and TCM across Europe the Middle East and Africa. This was a full-on job that saw me living out of a suitcase, flying in and out of Amsterdam, Budapest and Moscow on a regular basis and managing 12 PR agencies around the world. With a fantastic team, TVs on our desks and Carnaby Street just over the road, I had the time of my life working here. Long hours, yes. Politics, maybe. Stress, of the scale at times, but if I could go back, I would.

Well, I would but I can’t because I’m now a mum of two, living in Devon with my husband and our two dogs. I am also a published author, blogger, writer and of course, I will always be a PR.

As I sat on the beach this morning it dawned on me that it was 20 years since I wrote my first CV and entered the world of PR. A world that is all about reputation, about relationships and about communicating and a world that I love and one that is in my blood.

Yes, things have changed with the internet and social media but a press release is still a press release, a media interview still needs planning and while contacts come and go, you still need them. The landscape has changed and as professionals we have to be more creative with our approach as more and more magazines and papers close down, but it can be done and the results can be exceptional.

Whether I was talking about large format printers, disability, documentaries about the bush craft trade or hip dysplasia, I knew what angle would work, how to get journalists to listen to my pitch and got the results.

If you want to get you and your brand out there and in front of the right audience, PR is a brilliant way to do it and I can help you get it right.

Get in touch for a chat and let’s see where you fit into the current conversation.

Natalie

Are you the UK’s most exciting new business?

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A great way to secure media coverage and attract the right attention, is by winning awards. Not only do you have the kudos of being an ‘award-winner’ but you can also use your win to secure local and trade media coverage.

When I started out in PR I would often work on client award submissions with companies such as Epson and Hewlett-Packard being top of the list.

Today there are a plethora of awards business can enter and I wanted to let you know that the Startups Awards are now open for entries.

The awards are open to all independently owned UK businesses that started after 1st August 2012 and you can open until Friday 16th September 2016.

This is the 13th year of the Startups Awards and previous winners include Notonthehighstreet.com, Ella’s Kitchen, The Cambridge Satchel Company and Purplebricks, all of whom are now household names.

The categories are:

  • Sage Startups Business of the Year
  • App of the Year
  • Crowdfunded Business of the Year
  • Export Business of the Year
  • Franchisee of the Year
  • Innovative Business of the Year
  • Lean Start-up of the Year
  • Product Business of the Year
  • Retail Business of the Year
  • Service Business of the Year
  • Tech Business of the Year
  • Venture Funded Business of the Year
  • Women in Business Award
  • Young Entrepreneur of the Year

The final category is the People’s Champion Award and for this 50 start-ups will be selected by the judging panel and then put to the public vote.

This year the judges include Cath Kidston MBE, Emma Sinclair MBE and the co-founders of Innocent Drinks, LOVEFiLM and Secret Escapes. Yes, this might seem like a daunting panel but they all started from where you are today and are looking for businesses with potential that can demonstrate revenue growth, profitability as well as new business wins.

Maybe you have started a new photography business that’s really taken off, you have turned a hobby into a profession or you know a real go-getter who is showing all the signs of being a true entrepreneur?

Whatever it is, take a look at the website and see if there is an award that fits the bill.

Natalie

Write Like a Pro !

Even the best writers had to start somewhere when it came to putting pen to pen, or finger to key.

If you are struggling with getting your words down on paper, here are some great tips to get you motivated.

Do it; write and write everyday.

Keep a notebook handy at all times so you can write down your ideas wherever you are.

Proofread everything at least three times before submitting it to your manager or pressing publish.

Start a blog and write it as often as you can.

Create a space in your office, and diary, that is just for writing.

Create a list of what needs to be written and a deadline and stick to it.

Make the time to write your blog posts, press releases, newsletters and features.

If you don’t have time, or want an expert, CALL ME on 07825 615303.

Don’t forget, you have 60 seconds to make the right impression and I can make you succeed every time.

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